The “Fundamentals of Entrepreneurship 1&2”, a comprehensive guide to successful entrepreneurship written by Nana Dr. Michael Agyekum Addo, a seasoned entrepreneur and business leader in Ghana was launched on Thursday, May 2, 2024 at the Accra International Conference Center.
Nana Dr. Michael Agyekum, a respected figure in Ghana’s business community, shared his vision for the book.
“I wrote this book to empower the next generation of entrepreneurs with the knowledge and skills they need to succeed in today’s fast-paced business environment,” Dr. Addo stated.
The event drew together an audience of notable business personalities, such as Dr. Daniel McKorley, Chairperson for the occasion and Group Chairman, Mc Dan Group of Companies, Mr. Alex Dade, Founder and Chairman of the KGL Group, Apostle Prof. Opoku Onyina, former Chairman of the Church of Pentecost, Yoofi Grant, CEO of Ghana Investment Promotion Centre (GIPC), among other notable entrepreneurs, and aspiring business leaders. The launch was generally a resounding success, with guests praising the author’s insightful and practical approach to entrepreneurship.
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According to Dr. Addo, “the launch of ‘Fundamentals of Entrepreneurship 1&2’ is a significant milestone in Ghana’s business and educational landscape, and the book is a go-to resource for entrepreneurs and business students across the country.”
“This book has been approved by the National Council for Curriculum and Assessment (NaCCA) to be used as part of the curriculum books in both secondary and tertiary institutions,” he noted.
The Chairperson for the occasion, Dr. McKorley, emphasized the challenges of the entrepreneurial environment, urging entrepreneurs to heed to criticism as it can either reveal a crucial mistake or pave the way to making history. Sharing his 30-year entrepreneurial journey, Dr. McKorley identified human resources as the most difficult aspect.
“If they tell you, you are wrong, listen to them but the only difference here is, it’s either you are making a big mistake or history, over my three decades in business, my biggest challenge has always been my human resource and not money,” Dr. McKorley said.
Sir Sam Jonah, Chancellor of the University of Cape Coast, delivered a guest speech via a pre-recorded video message. In his remarks, he extended congratulations to Nana and emphasized the importance of young people taking proactive steps to turn their dreams into reality.
“As Ghana contends in an evolving job market and the advent of AI and technological advancement, traditional ways of employment are being redefined. Through this book, I challenge the youth of Ghana to harness their skills, creativity and invest in creating their dream here rather than seeking greener pastures elsewhere,” said Sir Sam Jonah.
The book covers a wide range of topics, including business planning, marketing, finance, and leadership, making it an invaluable resource for anyone looking to start or grow a business.
The event was also attended by students from the School for the Blind and Deaf, and featured a panel discussion and book signing ceremony, providing a unique opportunity for attendees to engage with the author and fellow entrepreneurs.
