Ghanaian musician, M3nsa, has criticised social media platforms, X (formerly known as Twitter) and Instagram, labeling them as unhelpful in garnering financial support from fans for artists.
M3nsa revealed in an interview on the 3FM Drive show, that he failed to secure funds to support a project when he attempted crowdfunding on social media platforms.
The “No one knows Tomorrow” composer said he came to terms with the fact that both social media platforms were useless, when not a single person out of his 250,000 followers on X contributed towards the project.
“I think we set like $25,000 as target. We reached and we passed it, but in the process, I realized that Twitter is useless, and Instagram is useless. I have 250,000 followers on X so imagine that if everybody gives me GHC1, nobody paid attention to me,” he said.
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M3nsa revealed that he successfully reached his $25,000 crowdfunding target only after calling friends for support, an experience he described as a valuable learning curve for him and his team, teaching them the importance of marketing their craft and the impact they have on their audience.
“It shows you how your art affects people, how people are into you. It was such an eye-opener and also being able to sell yourself and sell an idea. It was such an education for us,” he stated.
Born Mensa Ansah, M3nsa is a Ghanaian artiste, producer and filmmaker. He is popular for collaborating with Wanluv the Kubolor under the group name F.O.K.N Bois. M3nsa is the third son of Tumi Ebo Ansah, a former member of the legendary Osibisa group. M3nsa’s music is mostly rooted in addressing controversial social issues.
