Ghanaian Afrobeats star, Kelvyn Boy, has expressed some concerns regarding the Ghanaian audience and how they relate to music. According to him, Ghanaians prefer simple music over deeply profound music.
Speaking in a recent interview on 3Music TV, “Down Flat” hitmaker indicated that songs with deep messages often struggle to gain attention in Ghana. He attributed it to Ghanaians having lazy ears, and their tendency to gravitate towards familiar sounds over thought-provoking music.
“In Ghana, if you do a deep song, it doesn’t get buzz. Ghanaians have these lazy ears. They want to hear what they expect; they don’t want to hear conscious music,” he said.
When asked whether he makes catchy songs, Kelvyn Boy revealed, “I know the simple things to say and I can say that. I know that it will be very easy for it to be catchy but is that what God brought me here to do, to impress you?” he added.
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Kelvyn Brown, better known by his stage name, Kelvyn Boy, is a Ghanaian Afrobeat singer from Assin Fosu, Central region of Ghana. He was initially signed to Burniton Music Group, owned by Dancehall superstar, Stonebwoy, but eventually parted ways
