The Musicians Union of Ghana (MUSIGA) has revealed intentions to organise an annual Ghana Music Festival every December.
This initiative seeks to celebrate and showcase the diversity of Ghanaian music, ranging from traditional rhythms to contemporary genres, while also providing a platform for budding talents.
President of MUSIGA, Bessa Simons, said that the festival aims to highlight the rich variety of Ghanaian music, attracting music enthusiasts and diaspora communities during the festive season.
Simons expressed confidence that the festival will elevate the profile of Ghanaian music, both at home and on the global stage.
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“We are planning to host a Ghana music festival every December for tourists and visitors to enjoy. This festival is going to bring music from all regions of Ghana and it is going to be so big. So let’s embrace our music, listen to our music, get used to our music, download our music, and support our local artists,” he said.
He further urged radio stations to promote Ghanaian music consistently throughout the year, emphasizing that repeated exposure enhances enjoyment.
“The more exposure we give to our music, the more ingrained it becomes in our culture. It doesn’t have to be only December,” he added.
The president also mentioned plans to integrate musicians and cultural troupes into tourist experiences across the country to enhance the experience of and expose them to Ghana’s rich musical and cultural heritage.
He stressed the importance of infusing music and dance into the tourism experience to ensure tourists fully enjoy the beauty of Ghana’s cultural landscape.
With Ghana’s music industry experiencing huge growth and international recognition, the Ghana Music Festival will serve as a platform to elevate the country’s cultural and artistic excellence. It will unite musicians, industry experts, and music enthusiasts nationwide and internationally, encouraging collaboration, networking, and creative interaction.
Furthermore, the Ghana Music Festival has the capacity to enhance tourism, attract investment, and elevate Ghanaian music on the global platform.
By showcasing the country’s musical talent and creativity, MUSIGA aims to position Ghana as a leading destination for music enthusiasts and industry players.