Veteran Highlife musician, Rex Omar, has urged Ghanaian creatives to focus on perfecting their craft and investing in personal development, rather than yearning for validation from the West.
In a conversation with the Daily Graphic, Rex Omar stated that Ghanaian creatives must make conscious efforts to produce standard content that can compete globally and attract international patronage.
“If we are able to harness our talent and export the creative content, we will get that international validation. This is because when you have a product and you want it to be good, you improve upon it. As you are marketing it, if it is a global product, people will accept it and that is a validation,” he said.
He noted that no country prioritises foreign talent over its own, so there is no need for artistes to travel abroad to build a brand in order to gain an international audience.
Join our WhatsApp Channel for more news
“So you don’t necessarily have to go to the UK or the US to be known there because nobody will actually even push you since everybody is pushing their own,” he said.
According to Rex Omar, international recognition cannot generate revenue for Ghanaian creatives if they fail to look at the business aspects and profit margins associated with their craft.
“I believe that when we say international validation, a lot of Ghanaian artistes already have it. But that alone will not necessarily put money in your pocket. There must be intentional business behind whatever we are exporting in order to benefit from the revenue stream that comes with it,” he added.
