Award-winning American singer and songwriter, Rihanna, has announced that her fashion and cosmetic brand, Fenty Beauty, is an official partner of the 2024 Olympic and Paralympic Games.
On Thursday July 18, 2024, the “Desperado” hitmaker revealed the news of Fenty’s partnership with the 2024 Olympic Games via a post on X (formerly Twitter), along with a photo of her self infront of the Eiffel Tower in Paris captioned:
“Tried to tell yall….we outside all 2024!!! PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!!#FentyxParis2024”
tried to tell yall….we outside all 2024!!!
PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!!#FentyxParis2024 💄🏆 pic.twitter.com/FDjJgJnrAaJoin our WhatsApp Channel for more news
— Rihanna (@rihanna) July 18, 2024
The partnership represents a significant milestone for the beauty brand, following its successful collaborations with sportswear giant Puma in previous years.
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The Paris Olympics, taking place in Paris, France, from July 26 to August 11, followed by the Paralympics from August 28 to September 8, will ensure that the 600 volunteers presenting medals to athletes are equipped with Fenty Beauty makeup kits to achieve a uniform, signature look, according to online reports.
The volunteers, aged 18-21, will receive Fenty makeup kits and comprehensive tutorials, enabling them to achieve a cohesive and unified look for the global event. Products in the makeup kit include the Eaze Drop’Lit All-Over Glow Enhancer, the Eaze Drop Blurring Skin Tint, Gloss Bomb Universal Lip Luminizer, and the Invisimatte Instant Setting and Blotting Powder.
Fenty Beauty, launched by Rihanna on Sept 8, 2017, is a cosmetics brand renowned for its inclusive product range, catering to diverse skin tones. Fenty Beauty’s estimated worth is approximately $3 billion, according to Forbes, with Rihanna holding a 50% stake in the company.
