Ghanaian Reggae Icon, Rocky Dawuni, has urged fellow musicians to prioritize collaboration and unity over conflict and rivalry in the industry.
In an interview with 3Xtra’s Kwaku King, Dawuni stressed the importance of artist collaboration while condemning the trend of beefs and insults, whether in song lyrics or on social media.
The “In Ghana” hitmaker, also stressed on the importance of constructive collaboration over using art for division.
“I don’t believe that artists should resort to attacking each other. Instead, we should strive to work together to build a solid, peace-driven environment. A toxic atmosphere only fosters negativity,” he stated. “Any kind of toxic environment feeds negativity. We are projecting our art to young people. We are projecting our art to the leaders of tomorrow. So, if we make that art a means of division, then we lose the higher point of what it is.”
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He went on to emphasise the need to promote peace within the artistic community and how it could offer Ghanaians hope.
“People might have their own methodology and their own aspects, but for me, I always promote harmony and unity,” he added.
Rocky Dawuni is a songwriter, record producer, and three-time Grammy nominee known for his “Afro Roots” sound, blending highlife, soul, reggae, and Afrobeats. He currently splits his time between Ghana and Los Angeles.