Ghanaian rapper, Okyeame Kwame’s music video “No Competition”, has become a subject of study at the University of Media Arts and Communication’s Institute of Journalism (UniMAC-IJ).
The video was incorporated into an African anthropology class session by lecturer Daniel Obeng Acquah, who used it to deconstruct the combination of African traditions and cultural elements in the song, and its relevance in modern media, during a lecture titled “An Analysis of Cultural elements in Ghanaian music videos: A case study of “No Competition.”
Addressing the class during the lecture, the rapper highlighted the use of diverse cultural motifs in the video and their significance in representing Ghanaian identity and heritage.
“Using art as a medium for cultural expression allows us to preserve and celebrate our heritage,” he explained to the students.
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Daniel Obeng Acquah, a lecturer in the Department of Integrated Social Sciences, noted the importance of incorporating modern cultural works into academic studies to enlighten students and deepen their understanding of African heritage.
“Integrating Okyeame Kwame’s ‘No Competition’ into our curriculum bridges the gap between traditional studies and modern media, offering students a practical example of cultural representation in today’s world,” he said.
Dr. Daniel Odoom, Dean of the Faculty of Integrated Social Sciences, also praised the initiative, highlighting the relevance of studying contemporary cultural artifacts in academia, as it provides valuable insights into the society and culture of our time.
“Okyeame Kwame’s work provides valuable insights into the ways modern music can reflect and promote African culture,” Dr. Odoom remarked.
Okyeame Kwame’s music video for “No Competition” featuring Kwame Eugene, which he co-directed with Berimah Boateng, showcases traditional Ghanaian culture. The video highlights the Kente cloth, Adowa dance, and traditional rhythms.
Watch the Okyeame Kwame’s No Competition video below;
