The Recording Academy, organizers of the prestigious Grammy Awards, has unveiled a global expansion initiative in the Middle East and Africa, in order to increase its impact and offer better services to creatives in the regions.
The Academy is teaming with ministries and music industry professionals from several countries, including Kenya, Ghana, Nigeria, Rwanda, Saudi Arabia, South Africa, and the United Arab Emirates (UAE), in a bid to provide educational resources, advocate for intellectual property rights, and celebrate the musical heritage within these regions. As of now, only Ghana and Ivory Coast have signed a Memorandum of Understanding (MOU) with the Academy.
The initiative follows the Recording Academy’s two-year outreach effort, which involved meetings with government officials and music creators in Africa and other regions to gather insights into the music industry. The Academy will release a series of reports outlining its research and insights into the music markets of these regions.
President of the Grow Unite Build Africa (GUBA), Akosua Dentaa Amoateng MBE, who is also the Senior Consultant to the Recording Academy’s President and CEO, announced the news on X (formerly Twitter) on June 12, 2024.
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“As a senior consultant to the President and CEO of the Recording Academy (Grammys), we have been working behind the scenes for this historic moment. Over the past year and a half, I have had the privilege of working with the Grammys team to make this vision a reality with my brothers,” she wrote.
Finally, the news is out – Grammy Africa! 💃🏾🕺🏾🎶
As a senior consultant to the President and CEO of the Recording Academy (Grammys), we have been working behind the scenes for this historic moment. Over the past year and a half, I have had the privilege of working with the… pic.twitter.com/QtP0HdveT6
— Lady Dentaa Amoateng MBE (@Dentaa_show) June 12, 2024
The main objectives of the expansion include:
- Providing a platform and advocacy for music creators at all levels.
- Enhanced Training: Through its online learning platform, GRAMMY GO™, offering educational programs tailored to the needs of music creators in these regions.
