Members of the Musicians Union of Ghana (MUSIGA) in Tamale will participate in a two-day workshop beginning today, Thursday, May 30, 2024.
The workshop, titled “Leveraging Digital Tools to Generate Revenue,” will include a training programme designed to provide 32 union members with the skills and knowledge they need to understand digital and streaming platforms and how they can benefit their jobs.
The Tamale workshop is MUSIGA’s third and final workshop. Previous editions have taken place in Accra and Kumasi.
S. Kofi Agyemang, the Union’s General Secretary, stated that it has become necessary for union members to acquire skills that would allow them to adapt to the digital aspects of the music industry.
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“Considering the rapid changes in the music business and the fact that the whole business is now digital, from production to consumption, it’s important that we equip our members with the necessary skills to enable them to compete favourably in the business and thrive,” he said.
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Kwabena Ofei-Kwadey Nkrumah, the workshop facilitator, emphasised the importance of creatives understanding the processes of creating music-based content on social media and generating revenue from it.
“It’s essential that our creatives understand that content creation around their music is the way to generate more revenue and not just uploading your music videos, you need to understand the creation of content and how to monetise your online presence,” Nkrumah said.
He also stated that the members will be taught about the current evolution of music, how to build a fan base, how to use artificial intelligence to create content, and how to distribute, market, and monetise content, among other topics.
The Musicians Union of Ghana (MUSIGA) is the umbrella group that represents musicians in Ghana irrespective of their music genre.
MUSIGA is responsible for managing the organisation on an administrative and financial level, as well as policymaking, and remuneration, providing support for musical activities, creating job opportunities, and protecting the intellectual property rights of musicians in Ghana.
